NPR is Working to Try and Figure Out Which Podcasts Ads You Skip and Listen to
There’s no denying that podcasts are a big deal, and the ad platforms that serve the listening community are just as important. Which is why the National Public Radio, or NPR, wants to dig into the nitty gritty of what podcast listeners are listening to when it comes to advertisements, and which ones they are skipping. To get there, part of the equation comes in the form of what NPR calls the RAD standard, short for Remote Audio Data. The RAD standard launched earlier this month, and now NPR is working with other companies to help break things down. And that includes Apple. The Verge has a nice write-up of what this all looks like, putting a microscope on the system that will give better podcast analytics to not only podcast creators, but also advertisers. NPR wants the RAD system to be what Nielsen is for TV, serving up as a standard third-party entity to be the one-stop shop for that type of data. Spotify is another major resource for NPR, along with Apple. According to data, A...